Growing a brand

During my time at The University of Michigan Department of Civil and Environmental Engineering, I was able to ideate, draft, and implement many of my designs with our fantastic library of photographs taken all around the world. Quality marketing materials are essential to building a brand. Through powerful marketing, you are able to captivate people's emotions and influence behavior.

Final Design: CEE Review Cover 2021

(Photo: Joseph Xu)

CEE 2021 Internal Marketing Materials

(Photo: Joseph Xu)

CEE YouTube Channel Early Designs

(Photo: Joseph Xu)

2020 CEE Yearly National Mailing

(Photos: Joseph Xu)

Empowering Small Business

Basix Health

Hernandez Makeup Products

Sunset Constellation Jewelry

Pineapple Learning Management Software

Managing Social media

UM-CEE Twitter

UM-CEE YouTube

UM-CEE Facebook